Friends of David Brock Smith, PAC #15377
Senator David Brock Smith will stand with our law enforcement.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 37.5/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 59.2 · 7.2 · 62.5 |
| Spend range | USD 300–399 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 19.97 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 27 (2024-04-25 → 2024-05-22) |
| Created | 2024-04-25 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | OR — David Smith |
| Surfaced by | “senate:David Smith” |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, police |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate walking side-by-side in easy camaraderie with a uniformed sheriff's deputy, visually signaling partnership with law enforcement |
| Tactic | The side-by-side walk with a uniformed officer is a classic visual endorsement tactic — borrowed authority from law enforcement transfers credibility to the candidate without requiring a spoken word. |
| Oregon | 95.5% |
| California | 0.8% |
| Arizona | 0.4% |
| Washington | 0.4% |
| Texas | 0.3% |
| Idaho | 0.3% |
| North Carolina | 0.2% |
| 25-34 · unknown | 0.0% |
| 35-44 · male | 7.1% |
| 18-24 · male | 0.6% |
| 65+ · female | 19.0% |
| 45-54 · male | 8.4% |
| 55-64 · male | 9.3% |
| 45-54 · female | 10.7% |
| 35-44 · female | 9.2% |
| 55-64 · female | 13.3% |
| 55-64 · unknown | 0.0% |
| 65+ · male | 12.4% |
| 25-34 · male | 3.9% |
| 18-24 · female | 0.6% |
| 25-34 · female | 5.2% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |