John Deaton for US Senate US Inactive
John Deaton for Senate Inc.
John Deaton for US Senate
Ad copy
John Deaton is a successful trial attorney, U.S Marine veteran, cancer survivor, father to three young daughters, and someone who overcame impossible odds to build a life for his family and become a champion for other underdogs. Having overcome so much, John believes it is time we elect someone to the U.S. Senate who understands the struggles of everyday Americans. He has served his country as a Marine, served asbestos victims and cryptocurrency holders as an attorney, and now hopes to serve the people of Massachusetts as their U.S. Senator.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.1/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 80.0 · 7.4 · 64.0 |
| Spend range | USD 2,000–2,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 16.36 |
| Est. audience size | — |
| Days live | 28 (2024-05-03 → 2024-05-31) |
| Created | 2024-05-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military, family |
| Call to action | none |
| Standout element | candidate's confident smile and rugged appearance in a navy blazer against an industrial backdrop reinforcing blue-collar authenticity |
| Tactic | Classic biographical bio appeal stacking multiple sympathy-generating credentials — veteran, cancer survivor, father, underdog attorney — to build a multi-layered everyman identity that neutralizes elitism concerns and maximizes voter relatability. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 65+ · female | 14.3% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.4% |
| 65+ · male | 20.1% |
| 18-24 · male | 0.5% |
| 45-54 · male | 13.2% |
| 55-64 · male | 20.4% |
| 35-44 · male | 7.3% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 2.7% |
| 55-64 · female | 10.5% |
| 25-34 · male | 3.3% |
| 45-54 · female | 5.7% |
| 25-34 · female | 0.9% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 0.1% |
| 35-44 · unknown | 0.1% |
