Bill Cassidy for US Senate
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Cast your vote for Bill Cassidy on November 3rd! As a doctor and as a father, Bill Cassidy is fighting every day to solve kitchen table issues facing Louisiana families. Keep Bill fighting for Louisiana! Vote Bill Cassidy for U.S. Senate.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 52.2/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 90.1 · 1.9 · 61.6 |
| Spend range | USD 8,000–8,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 22.67 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Bill Cassidy |
| Surfaced by | “senate:Bill Cassidy” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | family, healthcare |
| Call to action | vote |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad leverages dual identity framing — doctor and father — to build trust and relatability while driving urgency around Election Day turnout, though the actual creative is inaccessible due to a policy violation notice. |
| Louisiana | 100.0% |
| 35-44 · unknown | 0.2% |
| 65+ · male | 3.4% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 11.9% |
| 25-34 · male | 9.2% |
| 18-24 · female | 2.9% |
| 25-34 · unknown | 0.1% |
| 45-54 · male | 8.2% |
| 55-64 · male | 5.7% |
| 65+ · unknown | 0.0% |
| 45-54 · female | 11.6% |
| 35-44 · female | 17.0% |
| 25-34 · female | 12.2% |
| 65+ · female | 5.9% |
| 55-64 · female | 9.1% |
| 18-24 · male | 2.2% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |