Reeves for Congress
I've fought for Parental Rights and taken on the liberals in Richmond, and I know as a coach, that the best defense is a good offense. I'm ready to lead, fight, and win.
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| Overall score | 36.5/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 59.2 · 1.1 · 57.9 |
| Spend range | USD 600–699 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 37.12 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2022-06-16 → 2022-06-21) |
| Created | 2022-06-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold 'ANTI-WOKE' text superimposed over a nighttime sports field, evoking a fight-ready athletic metaphor |
| Tactic | Uses sports coaching language ('best defense is a good offense') to frame culture-war politics as a competitive contest, reinforcing fighter identity and energizing conservative base voters. |
| Virginia | 87.9% |
| Florida | 1.1% |
| North Carolina | 1.0% |
| Maryland | 0.9% |
| Texas | 0.8% |
| California | 0.7% |
| Pennsylvania | 0.5% |
| 18-24 · unknown | 0.0% |
| 35-44 · female | 6.6% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 6.2% |
| 18-24 · female | 1.2% |
| 65+ · male | 12.2% |
| 65+ · female | 15.8% |
| 45-54 · male | 9.1% |
| 55-64 · male | 12.0% |
| 25-34 · unknown | 0.1% |
| 55-64 · female | 14.7% |
| 25-34 · female | 4.5% |
| 25-34 · male | 4.4% |
| 45-54 · female | 11.6% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 1.0% |