Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Join the next State Senator Tim Willis this Thursday.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 1 (2024-05-05 → 2024-05-06) |
| Created | 2024-05-05 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | Purple-tinted overlay on a classic country inn building with candidate photo inset in upper right corner |
| Tactic | Event mobilization ad uses a community gathering tactic to build local name recognition and personal connection with voters ahead of the election. |
Where it ran (delivery by region)
| West Virginia | 85.8% |
| Maryland | 13.3% |
| Virginia | 0.9% |
Who saw it (delivery)
| 25-34 · female | 0.9% |
| 35-44 · female | 2.7% |
| 55-64 · male | 21.2% |
| 45-54 · male | 16.8% |
| 45-54 · female | 6.2% |
| 65+ · male | 13.3% |
| 65+ · female | 17.7% |
| 55-64 · female | 12.4% |
| 35-44 · male | 8.0% |
| 35-44 · unknown | 0.9% |
