THE WATERS COMMITTEE
Republican Allen Waters is running against incumbent Sen. Jack Reed.
VOTE ALLEN WATERS FOR THE U.S. SENATE >I am running to replace Senator Jack Reed< Volunteer/Donate at WatersforSenate.com Check out U.S. Senate candidate Allen Waters on '10 News Conference' with Gene Valicenti. https://turnto10.com/politics/10-news-conference/republican-allen-waters-tells-10-news-conference-jack-reed-is-beatable
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 30.5/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 0.8 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2020-10-12 → 2020-10-16) |
| Created | 2020-10-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Facebook content-removal notice replacing the actual ad creative, revealing a disclaimer compliance failure |
| Tactic | The ad leverages a local TV news appearance to borrow credibility and signal viability, but the missing political disclaimer caused the content to be removed, undermining the message entirely. |
| Rhode Island | 100.0% |
| 55-64 · unknown | 0.2% |
| 65+ · male | 10.2% |
| 18-24 · female | 0.4% |
| 25-34 · female | 1.2% |
| 65+ · female | 8.6% |
| 55-64 · female | 9.5% |
| 35-44 · male | 14.2% |
| 45-54 · male | 18.3% |
| 55-64 · male | 15.9% |
| 18-24 · male | 1.5% |
| 45-54 · female | 7.0% |
| 25-34 · male | 9.1% |
| 35-44 · female | 3.2% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.3% |
| 25-34 · unknown | 0.2% |
| 65+ · unknown | 0.1% |