OSBORN FOR SENATE
People like me aren’t supposed to run for office – and we certainly aren’t supposed to win.
I’ve seen what can happen when people decide to organize and fight.
We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short.
If we’re going to win this seat, I’m counting on grassroots donors like you to give right now.
I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points!
People like me aren’t supposed to run for office. I’m not rich. I don’t even really know anybody who is. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. And I’m not a politician. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a monthly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Senator Deb Fischer and win this seat in November? In Washington, I’ll be the 51st vote to stop a national abortion ban, the 51st vote to protect workers, and the 51st vote to finally get corporate money out of politics. But I’m counting on you to help me get there. Thank you, from the bottom of my heart. Dan Osborn
People like me aren’t supposed to run for office. I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. And I’m not a politician. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a monthly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Senator Deb Fischer and win this seat in November?
People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a monthly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Senator Deb Fischer and win this seat in November?
People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points! But I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a monthly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Senator Deb Fischer and win this seat in November?
I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points! I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight. We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a monthly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Senator Deb Fischer and win this seat in November?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 45.9/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 75.1 · 5.2 · 56.6 |
| Spend range | USD 3,500–3,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 44.11 |
| Est. audience size | — |
| Days live | 20 (2024-06-12 → 2024-07-02) |
| Created | 2024-06-12 |
| Creative variants | 5 body · 5 headline |
| Platforms | |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate in a plaid flannel shirt standing outdoors with a direct, stoic gaze — visual shorthand for blue-collar authenticity |
| Tactic | The ad uses a powerful underdog narrative — 'people like me aren't supposed to run' — pairing relatable working-class biography with a direct fundraising ask to build emotional investment and lower the barrier to donating. |
| California | 10.8% |
| Florida | 6.1% |
| New York | 6.0% |
| Texas | 5.2% |
| Washington | 4.5% |
| Michigan | 4.0% |
| Illinois | 3.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 1.6% |
| 35-44 · male | 1.2% |
| 55-64 · male | 11.1% |
| 65+ · male | 36.7% |
| 55-64 · female | 8.0% |
| 65+ · female | 34.9% |
| 45-54 · male | 3.1% |
| 18-24 · male | 0.2% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.3% |
| 18-24 · female | 0.1% |
| 65+ · unknown | 0.9% |
| 25-34 · male | 0.6% |
| 35-44 · female | 0.6% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · female | 0.5% |