📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dan Osborn for Senate US Inactive

OSBORN FOR SENATE

ad creative

Give now to help Dan Osborn defeat Republican Deb Fischer

Give $10 to defeat Republican Senator Deb Fischer

I am running for U.S. Senate against Republican Deb Fischer

Will you chip in now to my U.S. Senate campaign to defeat Republican Deb Fischer?

People like me aren’t supposed to run for office

People like me aren’t supposed to run for office – and we certainly aren’t supposed to win.

I’ve seen what can happen when people decide to organize and fight.

We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short.

If we’re going to win this seat, I’m counting on grassroots donors like you to give right now.

I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points!

Ad copy

People like me aren’t supposed to run for office. I’m not rich. I don’t even really know anybody who is. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. And I’m not a politician. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a monthly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Senator Deb Fischer and win this seat in November? In Washington, I’ll be the 51st vote to stop a national abortion ban, the 51st vote to protect workers, and the 51st vote to finally get corporate money out of politics. But I’m counting on you to help me get there. Thank you, from the bottom of my heart. Dan Osborn
People like me aren’t supposed to run for office. I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. And I’m not a politician. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a monthly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Senator Deb Fischer and win this seat in November?
People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a monthly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Senator Deb Fischer and win this seat in November?
People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points! But I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a monthly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Senator Deb Fischer and win this seat in November?
I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points! I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight. We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a monthly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Senator Deb Fischer and win this seat in November?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score45.9/100
Spend / Reach / Long. / Eff.46.5 · 75.1 · 5.2 · 56.6
Spend rangeUSD 3,500–3,999
Impressions80,000 – 89,999
CPM (≈ $/1k impr)USD 44.11
Est. audience size
Days live20 (2024-06-12 → 2024-07-02)
Created2024-06-12
Creative variants5 body · 5 headline
Platformsfacebook
Languagesen
CandidateNE — Dan Osborn
Surfaced by“senate:Dan Osborn”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate, workers labor
Symbolsnone
Call to actiondonate
Standout elementCandidate in a plaid flannel shirt standing outdoors with a direct, stoic gaze — visual shorthand for blue-collar authenticity
TacticThe ad uses a powerful underdog narrative — 'people like me aren't supposed to run' — pairing relatable working-class biography with a direct fundraising ask to build emotional investment and lower the barrier to donating.

Where it ran (delivery by region)

California10.8%
Florida6.1%
New York6.0%
Texas5.2%
Washington4.5%
Michigan4.0%
Illinois3.7%

Who saw it (delivery)

45-54 · unknown 0.1%
45-54 · female 1.6%
35-44 · male 1.2%
55-64 · male 11.1%
65+ · male 36.7%
55-64 · female 8.0%
65+ · female 34.9%
45-54 · male 3.1%
18-24 · male 0.2%
18-24 · unknown 0.0%
55-64 · unknown 0.3%
18-24 · female 0.1%
65+ · unknown 0.9%
25-34 · male 0.6%
35-44 · female 0.6%
35-44 · unknown 0.1%
25-34 · unknown 0.0%
25-34 · female 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live