TEAM GRAHAM, INC.
Chip in $20.20!
It's time to close the deal! Every Liberal in the country is pouring π°π°π° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now?
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 56.6/100 |
| Spend / Reach / Long. / Eff. | 65.7 Β· 98.4 Β· 1.9 Β· 60.4 |
| Spend range | USD 20,000β24,999 |
| Impressions | 800,000 β 899,999 |
| CPM (β $/1k impr) | USD 26.47 |
| Est. audience size | β |
| Days live | 8 (2020-10-26 β 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | eagle, capitol statue |
| Call to action | donate |
| Standout element | Candidate standing somberly before the Ronald Reagan Republican Center seal, lending Reagan-era conservative credibility to the urgency appeal |
| Tactic | Fear-of-outside-money tactic names high-profile Democratic figures (Pelosi, Clinton, Obama) as villains pouring cash into SC to motivate small-dollar defensive donations via the specific $20.20 ask. |
| Texas | 11.4% |
| Florida | 9.8% |
| California | 9.5% |
| Ohio | 4.1% |
| New York | 3.9% |
| North Carolina | 3.7% |
| Georgia | 3.6% |
| 35-44 Β· unknown | 0.1% |
| 35-44 Β· male | 2.5% |
| 25-34 Β· female | 0.4% |
| 18-24 Β· male | 0.1% |
| 18-24 Β· unknown | 0.0% |
| 35-44 Β· female | 1.4% |
| 55-64 Β· male | 16.5% |
| 45-54 Β· male | 7.6% |
| 65+ Β· male | 21.5% |
| 45-54 Β· unknown | 0.2% |
| 55-64 Β· female | 17.0% |
| 65+ Β· female | 25.0% |
| 45-54 Β· female | 6.1% |
| 25-34 Β· male | 0.7% |
| 18-24 Β· female | 0.1% |
| 55-64 Β· unknown | 0.4% |
| 65+ Β· unknown | 0.5% |
| 25-34 Β· unknown | 0.0% |