PATRICK SCHMIDT FOR KANSAS
Democrat Patrick Schmidt served Kansas and our country as a Naval Intelligence Officer. Now, he's continuing the fight for freedom. Patrick is running for State Senate to keep abortion legal, lower taxes, expand Medicaid -- and to protect IVF.
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| Overall score | 46.1/100 |
| Spend / Reach / Long. / Eff. | 41.0 Β· 76.3 Β· 5.8 Β· 61.2 |
| Spend range | USD 2,000β2,499 |
| Impressions | 90,000 β 99,999 |
| CPM (β $/1k impr) | USD 23.68 |
| Est. audience size | 10,001 β 50,000 |
| Days live | 22 (2024-07-15 β 2024-08-06) |
| Created | 2024-07-15 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS β Patrick Schmidt |
| Surfaced by | βsenate:Patrick Schmidtβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | us flag, military |
| Call to action | learn more |
| Standout element | Candidate in naval uniform taking an oath surrounded by military flags, establishing credibility through service |
| Tactic | The ad leads with military service as a character credential before pivoting to progressive policy positions, using patriotic imagery to soften partisan messaging and appeal to a broad Kansas electorate. |
| Kansas | 100.0% |
| Unknown | 0.0% |
| 45-54 Β· unknown | 0.1% |
| 35-44 Β· unknown | 0.3% |
| 55-64 Β· unknown | 0.2% |
| 35-44 Β· male | 9.6% |
| 45-54 Β· female | 11.2% |
| 35-44 Β· female | 13.0% |
| 55-64 Β· female | 15.2% |
| 45-54 Β· male | 7.5% |
| 65+ Β· female | 21.7% |
| 65+ Β· male | 12.2% |
| 55-64 Β· male | 8.8% |
| 65+ Β· unknown | 0.3% |