📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

John Deaton for US Senate US Inactive

John Deaton for Senate Inc.

ad creative

Vote John Deaton on September 3rd

Vote John Deaton on September 3rd

Vote John Deaton on September 3rd

I am a U.S. Marine veteran, cancer survivor, father to three daughters, and trial attorney who's taken on the government and won. No Fear. Never Give Up. Vote for me, John Deaton, in the Republican U.S. Senate primary on September 3rd.

I am a U.S. Marine veteran, cancer survivor, father to three daughters, and trial attorney who's taken on the government and won. No Fear. Never Give Up. Vote for me, John Deaton, in the Republican U.S. Senate primary on September 3rd.

I am a U.S. Marine veteran, cancer survivor, father to three daughters, and trial attorney who's taken on the government and won. No Fear. Never Give Up. Vote for me, John Deaton, in the Republican U.S. Senate primary on September 3rd.

Ad copy

To fix Massachusetts' migrant crisis, I'll end catch-and-release and reinstitute the remain-in-Mexico policies.
To fix Massachusetts' migrant crisis, I'll end catch-and-release and reinstitute the remain-in-Mexico policies.
To fix Massachusetts' migrant crisis, I'll end catch-and-release and reinstitute the remain-in-Mexico policies.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score42.8/100
Spend / Reach / Long. / Eff.25.8 · 72.4 · 3.9 · 68.9
Spend rangeUSD 500–599
Impressions60,000 – 69,999
CPM (≈ $/1k impr)USD 8.45
Est. audience size1,001 – 5,000
Days live15 (2024-08-12 → 2024-08-27)
Created2024-08-12
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateMA — John Deaton
Surfaced by“senate:John Deaton”

🧠 AI analysis

Issueimmigration
Framingpositive candidate
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturedcandidate, veterans military
Symbolsborder, military
Call to actionvote
Standout elementCandidate filmed directly in front of a border wall, lending literal physical backdrop to the immigration policy message
TacticThe ad uses a tough-guy visual posture at the border wall combined with specific policy pledges (catch-and-release, remain-in-Mexico) to project credibility and urgency on immigration, while the candidate's Marine veteran bio adds authoritative gravitas.

Where it ran (delivery by region)

Massachusetts100.0%

Who saw it (delivery)

25-34 · unknown 0.1%
65+ · male 7.5%
45-54 · unknown 0.2%
45-54 · female 5.7%
25-34 · male 11.1%
55-64 · female 6.6%
35-44 · female 8.6%
35-44 · male 9.7%
25-34 · female 9.9%
18-24 · unknown 0.3%
45-54 · male 7.5%
18-24 · male 10.0%
55-64 · male 8.0%
65+ · female 6.6%
18-24 · female 7.8%
65+ · unknown 0.2%
55-64 · unknown 0.1%
35-44 · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX — Colin Allred 35d live
Colin Allred
TX — Colin Allred 35d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Colin Allred
TX — Colin Allred 46d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 26d live
Congresswoman Julia Letlow
LA — Julia Letlow 82d live
John Cornyn
TX — John Cornyn 9d live