John Deaton for Senate Inc.
I am a U.S. Marine veteran, cancer survivor, father to three daughters, and trial attorney who's taken on the government and won. No Fear. Never Give Up. Vote for me, John Deaton, in the Republican U.S. Senate primary on September 3rd.
I am a U.S. Marine veteran, cancer survivor, father to three daughters, and trial attorney who's taken on the government and won. No Fear. Never Give Up. Vote for me, John Deaton, in the Republican U.S. Senate primary on September 3rd.
I am a U.S. Marine veteran, cancer survivor, father to three daughters, and trial attorney who's taken on the government and won. No Fear. Never Give Up. Vote for me, John Deaton, in the Republican U.S. Senate primary on September 3rd.
To fix Massachusetts' migrant crisis, I'll end catch-and-release and reinstitute the remain-in-Mexico policies.
To fix Massachusetts' migrant crisis, I'll end catch-and-release and reinstitute the remain-in-Mexico policies.
To fix Massachusetts' migrant crisis, I'll end catch-and-release and reinstitute the remain-in-Mexico policies.
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| Overall score | 42.8/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 72.4 · 3.9 · 68.9 |
| Spend range | USD 500–599 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 8.45 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 15 (2024-08-12 → 2024-08-27) |
| Created | 2024-08-12 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | immigration |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | border, military |
| Call to action | vote |
| Standout element | Candidate filmed directly in front of a border wall, lending literal physical backdrop to the immigration policy message |
| Tactic | The ad uses a tough-guy visual posture at the border wall combined with specific policy pledges (catch-and-release, remain-in-Mexico) to project credibility and urgency on immigration, while the candidate's Marine veteran bio adds authoritative gravitas. |
| Massachusetts | 100.0% |
| 25-34 · unknown | 0.1% |
| 65+ · male | 7.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.7% |
| 25-34 · male | 11.1% |
| 55-64 · female | 6.6% |
| 35-44 · female | 8.6% |
| 35-44 · male | 9.7% |
| 25-34 · female | 9.9% |
| 18-24 · unknown | 0.3% |
| 45-54 · male | 7.5% |
| 18-24 · male | 10.0% |
| 55-64 · male | 8.0% |
| 65+ · female | 6.6% |
| 18-24 · female | 7.8% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |