πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

We need your help!

Chip in $5, $10, or $25!

Ad copy

Every Liberal in the country is pouring πŸ’°πŸ’°πŸ’° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now and help us FIGHT BACK?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score57.2/100
Spend / Reach / Long. / Eff.69.6 Β· 98.4 Β· 3.3 Β· 57.6
Spend rangeUSD 30,000–34,999
Impressions800,000 – 899,999
CPM (β‰ˆ $/1k impr)USD 38.23
Est. audience sizeβ€”
Days live13 (2020-10-05 β†’ 2020-10-18)
Created2020-10-05
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tierdiy amateur
Who picturedcandidate
Symbolsus flag, money cash
Call to actiondonate
Standout elementCandidate speaking directly to camera against a large American flag creating an urgent, grassroots appeal
TacticClassic fear-and-urgency fundraising tactic that names high-profile liberal bogeymen (Pelosi, Clinton, Obama) to trigger defensive tribal identity and motivate small-dollar donations as a way to 'fight back.'

Where it ran (delivery by region)

Texas8.8%
California8.4%
Florida7.0%
New York5.6%
Pennsylvania4.6%
Ohio3.6%
Illinois3.6%

Who saw it (delivery)

18-24 Β· female 0.1%
65+ Β· female 31.2%
45-54 Β· unknown 0.1%
25-34 Β· unknown 0.0%
18-24 Β· male 0.1%
35-44 Β· unknown 0.1%
25-34 Β· female 0.7%
45-54 Β· male 5.8%
65+ Β· male 19.7%
65+ Β· unknown 0.4%
55-64 Β· male 11.0%
45-54 Β· female 7.5%
55-64 Β· female 17.4%
35-44 Β· male 2.5%
35-44 Β· female 2.3%
25-34 Β· male 0.8%
55-64 Β· unknown 0.3%
18-24 Β· unknown 0.0%

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