THE WATERS COMMITTEE
VOTE ALLEN WATERS FOR U.S. SENATE (R-RI) Providence born. Rhode Island strong. Family. WatersforSenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.7/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 66.9 · 1.7 · 66.3 |
| Spend range | USD 400–499 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 11.99 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-10-26 → 2020-11-02) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | family |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad is rendered invisible by a platform policy violation notice, meaning its persuasion tactic — a Providence-pride biographical appeal — is completely negated by the disclaimer compliance failure. |
| Rhode Island | 100.0% |
| 18-24 · unknown | 0.1% |
| 45-54 · female | 10.1% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 1.4% |
| 45-54 · unknown | 0.2% |
| 55-64 · male | 12.9% |
| 65+ · female | 11.7% |
| 35-44 · female | 6.4% |
| 35-44 · male | 8.8% |
| 25-34 · female | 5.2% |
| 25-34 · male | 7.1% |
| 45-54 · male | 12.1% |
| 65+ · male | 9.1% |
| 18-24 · male | 1.8% |
| 55-64 · female | 12.7% |
| 55-64 · unknown | 0.1% |