Mallory McMorrow US Inactive
McMorrow for Michigan
Become a Founding Donor
Ad copy
Mallory's running for U.S. Senate! We need more real people in Washington — people who understand what life’s actually like. Donate today to be a founding donor of Mallory's campaign.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.5/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 75.1 · 3.3 · 64.8 |
| Spend range | USD 1,000–1,499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 14.7 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 13 (2025-04-02 → 2025-04-15) |
| Created | 2025-04-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | Politico 'Person of Interest' headline used as borrowed credibility centerpiece above a video frame of McMorrow at a podium |
| Tactic | The ad borrows third-party credibility from a prominent Politico profile to validate McMorrow's national significance while pairing urgency copy ('we don't have a minute to wait') with a founding donor appeal to drive early fundraising momentum. |
Where it ran (delivery by region)
| Michigan | 14.8% |
| California | 9.8% |
| New York | 5.1% |
| Florida | 4.8% |
| Texas | 4.7% |
| Illinois | 4.3% |
| Pennsylvania | 4.1% |
Who saw it (delivery)
| 18-24 · female | 1.2% |
| 45-54 · male | 6.4% |
| 65+ · male | 11.4% |
| 65+ · female | 20.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 9.2% |
| 55-64 · female | 13.8% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 8.0% |
| 18-24 · male | 2.4% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 7.3% |
| 35-44 · female | 9.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 5.3% |
| 25-34 · female | 4.1% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
