MULLIN FOR CONGRESS
Official Campaign for Congress.
Markwayne Mullin is the conservative choice for Republicans in Oklahoma. β Endorsed by President Trump β Pro-life leader in Congress β Second Amendment Advocate Vote for Markwayne Mullin in the Republican primary on June 30th!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 50.1/100 |
| Spend / Reach / Long. / Eff. | 34.7 Β· 87.0 Β· 5.0 Β· 73.6 |
| Spend range | USD 1,000β1,499 |
| Impressions | 250,000 β 299,999 |
| CPM (β $/1k impr) | USD 4.54 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 19 (2020-06-11 β 2020-06-30) |
| Created | 2020-06-11 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK β Markwayne Mullin |
| Surfaced by | βsenate:Markwayne Mullinβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, family children |
| Symbols | family, guns 2a |
| Call to action | vote |
| Standout element | Embedded Trump tweet screenshot with highlighted text 'I give Markwayne my complete and total endorsement' layered over warm family photo |
| Tactic | The ad leverages a Trump endorsement screenshot as borrowed credibility while pairing it with a wholesome family portrait to simultaneously signal conservative values and personal relatability to Republican primary voters. |
| Oklahoma | 96.7% |
| Arkansas | 2.0% |
| Missouri | 0.8% |
| Kansas | 0.3% |
| Texas | 0.2% |
| Tennessee | 0.0% |
| Louisiana | 0.0% |
| 65+ Β· unknown | 0.1% |
| 25-34 Β· male | 7.5% |
| 45-54 Β· male | 10.8% |
| 65+ Β· male | 5.2% |
| 35-44 Β· female | 13.9% |
| 45-54 Β· female | 12.7% |
| 55-64 Β· male | 8.4% |
| 65+ Β· female | 9.0% |
| 25-34 Β· female | 7.5% |
| 35-44 Β· male | 13.3% |
| 55-64 Β· female | 11.2% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· unknown | 0.1% |
| 35-44 Β· unknown | 0.1% |
| 25-34 Β· unknown | 0.1% |