📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Stop this deranged man.

Join the mission

Ad copy

Joe Biden opened our border, raised our taxes, and gave the IRS *$80 billion* to hire *87,000* agents to sic on our families. Want to stop the madness? Join the mission to take back the Senate —>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.2/100
Spend / Reach / Long. / Eff.21.0 · 76.3 · 4.4 · 75.1
Spend rangeUSD 300–399
Impressions90,000 – 99,999
CPM (≈ $/1k impr)USD 3.68
Est. audience size
Days live17 (2022-09-13 → 2022-09-30)
Created2022-09-12
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueeconomy taxes
Framingattack opponent
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsus flag, money cash, border
Call to actiondonate
Standout elementDark, red-lit photo of Biden with fists raised labeled 'this deranged man' — deliberately menacing framing of a sitting president
TacticThe ad uses enemy-framing and fear of government weaponization (IRS agents) to drive urgency-based fundraising, with a stark dark aesthetic reinforcing the threat narrative.

Where it ran (delivery by region)

Texas7.7%
Florida7.6%
California5.3%
Ohio4.3%
Pennsylvania4.2%
Michigan3.9%
New York3.7%

Who saw it (delivery)

13-17 · male 0.0%
65+ · female 23.8%
25-34 · unknown 0.0%
45-54 · unknown 0.1%
18-24 · female 0.2%
55-64 · unknown 0.2%
35-44 · male 2.1%
25-34 · male 1.3%
65+ · male 28.5%
55-64 · male 21.0%
18-24 · unknown 0.0%
55-64 · female 10.9%
45-54 · male 7.3%
35-44 · female 0.7%
45-54 · female 2.8%
65+ · unknown 0.3%
25-34 · female 0.5%
18-24 · male 0.4%
35-44 · unknown 0.0%

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