Shelley Moore Capito US Inactive
Capito for West Virginia
www.fb.com
Ad copy
U.S. Senator Shelley Moore Capito. Endorsed by President Trump. Fighting for West Virginia.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 23.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 0.6 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 3 (2026-03-31 → 2026-04-03) |
| Created | 2026-03-31 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military, guns 2a, border |
| Call to action | none |
| Standout element | Trump endorsement quote as dominant overlay alongside a side-by-side photo of Capito and Trump descending stairs together |
| Tactic | The ad leverages Trump's endorsement as borrowed authority, pairing his direct quote with a physical proximity photo to signal alignment and transfer his political brand to Capito among MAGA-leaning West Virginia voters. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.7% |
| 18-24 · male | 2.4% |
| 25-34 · female | 0.9% |
| 25-34 · male | 4.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 1.8% |
| 35-44 · male | 4.3% |
| 45-54 · female | 3.9% |
| 45-54 · male | 6.1% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 7.9% |
| 55-64 · male | 10.5% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 30.7% |
| 65+ · male | 25.8% |
| 65+ · unknown | 0.4% |
