John Deaton for Senate Inc.
Happy Patriots Day! As we are inspired by the determination and courage of the Boston Marathon runners today, let us remember the resilient spirit and unity shown by the city of Boston in the face of great evil 11 years ago. We will always remember those we lost in the Boston bombing. #BostonStrong #BostonMarathon
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| Overall score | 32.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 0.3 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | — |
| Days live | 2 (2024-04-15 → 2024-04-17) |
| Created | 2024-04-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Bold Boston skyline silhouette in blue and gold mirroring Boston Marathon colors, anchoring the candidate's name in community identity |
| Tactic | The ad leverages the emotional resonance of the Boston Marathon bombing anniversary and Patriots Day to build community goodwill and name recognition for Deaton without any policy ask, positioning him as a candidate who shares Massachusetts values and collective memory. |
| Massachusetts | 100.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 20.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · female | 9.3% |
| 25-34 · male | 6.6% |
| 55-64 · male | 8.0% |
| 35-44 · female | 3.7% |
| 65+ · female | 15.2% |
| 18-24 · female | 8.8% |
| 35-44 · unknown | 0.0% |
| 65+ · male | 8.1% |
| 45-54 · male | 5.8% |
| 35-44 · male | 4.6% |
| 25-34 · female | 3.0% |
| 45-54 · female | 5.9% |
| 65+ · unknown | 0.1% |
| 18-24 · unknown | 0.3% |
| 25-34 · unknown | 0.1% |