Civil Miller-Watkins US Inactive
FRIENDS OF CIVIL
Ad copy
Rural Counties Matter... Donate...Join our Team... www.civilforsenate.com #TogetherWeWin #OneKitchenTableAtATime #DoItAnyway #NeverQuit #FightForTheRight #OurFutureWins #SaveOurDemocracy #WomenAreFree #AWomansChoice #PublicSchoolsAFirstBestChoice
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 29.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 47.5 · 1.1 · 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 9.0 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 5 (2024-02-06 → 2024-02-11) |
| Created | 2024-02-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Civil Miller-Watkins |
| Surfaced by | “senate:Civil Miller-Watkins” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, family, farm rural |
| Call to action | donate |
| Standout element | Campaign logo plate set as a dinner place setting on a kitchen table, merging patriotic branding with a homey grassroots metaphor |
| Tactic | The 'one kitchen table at a time' metaphor pairs grassroots intimacy with candidate competence messaging ('I understand policy, I understand how to get a budget done') to build credibility and drive small-donor fundraising from rural and women voters. |
Where it ran (delivery by region)
| Tennessee | 100.0% |
Who saw it (delivery)
| 18-24 · female | 3.3% |
| 25-34 · female | 8.2% |
| 55-64 · female | 24.6% |
| 65+ · female | 29.9% |
| 45-54 · female | 17.7% |
| 35-44 · female | 16.3% |
