TEAM GRAHAM, INC.
Chip in $20.20!
We are down to the wire. Senator Lindsey Graham needs our help RIGHT NOW! Every single day counts, and every single dollar is critical. Your support will make the difference in this election. Will you chip in today? 🇺🇸
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 56.8/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 100.0 · 1.9 · 66.0 |
| Spend range | USD 10,000–14,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 12.5 |
| Est. audience size | — |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | Nikki Haley as surrogate endorser delivering direct-to-camera appeal with specific low-dollar ask amounts |
| Tactic | Leverages Nikki Haley's credibility as a high-profile South Carolina surrogate to create social proof and urgency, pairing her personal ask with specific low-dollar amounts to lower the giving barrier. |
| Texas | 9.1% |
| California | 8.7% |
| Florida | 7.7% |
| New York | 4.6% |
| Pennsylvania | 4.3% |
| Ohio | 3.9% |
| North Carolina | 3.5% |
| 18-24 · unknown | 0.0% |
| 25-34 · male | 4.9% |
| 65+ · male | 12.4% |
| 55-64 · female | 11.8% |
| 45-54 · male | 15.3% |
| 35-44 · female | 4.3% |
| 25-34 · female | 1.8% |
| 45-54 · female | 8.3% |
| 18-24 · male | 1.3% |
| 65+ · unknown | 0.2% |
| 55-64 · male | 17.8% |
| 18-24 · female | 0.4% |
| 65+ · female | 11.6% |
| 35-44 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 35-44 · male | 9.3% |