FRIENDS OF MARK WARNER
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Mark Warner is running for re-election on a record of rolling up his sleeves and delivering results for Virginians.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 66.9 · 6.6 · 64.8 |
| Spend range | USD 500–599 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 14.65 |
| Est. audience size | — |
| Days live | 25 (2020-10-09 → 2020-11-03) |
| Created | 2020-10-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | nostalgia |
| Production tier | professional |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | learn more |
| Standout element | Vintage childhood family photo evoking nostalgia and humble origins |
| Tactic | The ad uses a nostalgic childhood photo and 'rolling up his sleeves' framing to humanize the incumbent Senator and build trust through relatability rather than policy. |
| Virginia | 100.0% |
| 25-34 · unknown | 0.0% |
| 18-24 · female | 2.6% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 55-64 · male | 9.2% |
| 18-24 · male | 4.3% |
| 55-64 · female | 12.1% |
| 25-34 · female | 4.7% |
| 25-34 · male | 8.8% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 10.4% |
| 65+ · male | 8.5% |
| 45-54 · male | 8.6% |
| 65+ · female | 16.2% |
| 35-44 · female | 7.0% |
| 45-54 · female | 7.1% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |