📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Michele Tafoya for Senate US Inactive

Tafoya for Senate

ad creative

Read Michele Tafoya’s note →

Take a look before the deadline.

Ad copy

Michele Tafoya wrote you this note by hand. Can you read it?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.5/100
Spend / Reach / Long. / Eff.43.1 · 66.9 · 15.2 · 52.8
Spend rangeUSD 2,500–2,999
Impressions35,000 – 39,999
CPM (≈ $/1k impr)USD 73.32
Est. audience size100,001 – 500,000
Days live56 (2026-04-14 → 2026-06-09)
Created2026-04-14
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMN — Michele Tafoya
Surfaced by“senate:Michele Tafoya”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementiMessage conversation mockup with keyboard visible, making the ask feel like a personal text from the candidate
TacticThe fake iMessage format creates artificial intimacy and urgency by simulating a direct personal message from the candidate, lowering the psychological barrier to donating by framing it as a friendly, one-on-one request rather than a campaign solicitation.

Where it ran (delivery by region)

California12.7%
Florida11.7%
Texas8.8%
Arizona4.6%
New York4.0%
Virginia3.3%
Ohio3.2%

Who saw it (delivery)

18-24 · female 0.0%
45-54 · unknown 0.1%
65+ · unknown 0.7%
65+ · male 55.4%
65+ · female 23.6%
55-64 · unknown 0.1%
55-64 · male 11.2%
55-64 · female 4.5%
45-54 · male 2.0%
18-24 · male 0.1%
45-54 · female 0.7%
35-44 · unknown 0.0%
35-44 · male 0.6%
35-44 · female 0.3%
25-34 · unknown 0.0%
25-34 · male 0.5%
25-34 · female 0.2%
Unknown · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Julia Letlow
LA — Julia Letlow 58d live
Raja for Congress
IL — S Krishnamoorthi 195d live