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Chris Coons US Inactive

CHRIS COONS FOR DELAWARE

ad creative

Ad copy

Wow! @joebiden just showed us exactly why he’s the person we need to lead this country out of these dark times. And he showed us how we can be hopeful again. Now, it’s time to work. It’s time to win. Let’s go!! #BidenHarris2020 #Delaware #Dems

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score41.4/100
Spend / Reach / Long. / Eff.29.2 · 68.1 · 4.7 · 63.4
Spend rangeUSD 700–799
Impressions40,000 – 44,999
CPM (≈ $/1k impr)USD 17.64
Est. audience size50,001 – 100,000
Days live18 (2020-08-24 → 2020-09-11)
Created2020-08-21
Creative variants1 body · 0 headline
Platformsinstagram
Languagesen
CandidateDE — Chris Coons
Surfaced by“senate:Chris Coons”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealhope
Production tiersemi pro
Who pictureddiverse crowd
Symbolsus flag, family
Call to actionnone
Standout elementFour figures raising joined hands in front of an enormous American flag backdrop at a rally stage
TacticThe ad uses a triumphant rally moment with a massive flag to transfer Biden's hopeful energy to Coons's own brand, rallying the Democratic base through vicarious excitement and an explicit call to mobilize.

Where it ran (delivery by region)

Delaware24.4%
California10.3%
New York7.7%
Pennsylvania5.5%
Florida4.0%
Virginia3.4%
New Jersey3.3%

Who saw it (delivery)

45-54 · unknown 0.2%
45-54 · male 7.1%
65+ · unknown 0.3%
18-24 · male 4.7%
25-34 · female 9.5%
18-24 · female 5.5%
25-34 · male 9.0%
45-54 · female 8.9%
55-64 · female 11.9%
25-34 · unknown 0.3%
65+ · female 11.1%
35-44 · female 9.6%
35-44 · male 8.2%
65+ · male 5.9%
55-64 · male 6.8%
35-44 · unknown 0.3%
18-24 · unknown 0.2%
55-64 · unknown 0.3%

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