CHRIS COONS FOR DELAWARE
Wow! @joebiden just showed us exactly why he’s the person we need to lead this country out of these dark times. And he showed us how we can be hopeful again. Now, it’s time to work. It’s time to win. Let’s go!! #BidenHarris2020 #Delaware #Dems
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 41.4/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 68.1 · 4.7 · 63.4 |
| Spend range | USD 700–799 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 17.64 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 18 (2020-08-24 → 2020-09-11) |
| Created | 2020-08-21 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | us flag, family |
| Call to action | none |
| Standout element | Four figures raising joined hands in front of an enormous American flag backdrop at a rally stage |
| Tactic | The ad uses a triumphant rally moment with a massive flag to transfer Biden's hopeful energy to Coons's own brand, rallying the Democratic base through vicarious excitement and an explicit call to mobilize. |
| Delaware | 24.4% |
| California | 10.3% |
| New York | 7.7% |
| Pennsylvania | 5.5% |
| Florida | 4.0% |
| Virginia | 3.4% |
| New Jersey | 3.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · male | 7.1% |
| 65+ · unknown | 0.3% |
| 18-24 · male | 4.7% |
| 25-34 · female | 9.5% |
| 18-24 · female | 5.5% |
| 25-34 · male | 9.0% |
| 45-54 · female | 8.9% |
| 55-64 · female | 11.9% |
| 25-34 · unknown | 0.3% |
| 65+ · female | 11.1% |
| 35-44 · female | 9.6% |
| 35-44 · male | 8.2% |
| 65+ · male | 5.9% |
| 55-64 · male | 6.8% |
| 35-44 · unknown | 0.3% |
| 18-24 · unknown | 0.2% |
| 55-64 · unknown | 0.3% |