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Susan Collins US Inactive

COLLINS FOR SENATOR

ad creative

Susan Collins Delivers $87 Million for Maine Fire Stations

Restoring rural fire stations to keep Mainers safe!

Ad copy

Susan Collins is delivering for rural Maine. With over $87 million secured to restore local fire stations, she is providing the resources necessary to keep our families safe and our first responders ready. Protecting Maine’s communities and delivering real results - that is Susan Collins’ priority.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score56.0/100
Spend / Reach / Long. / Eff.46.5 · 98.4 · 5.2 · 73.8
Spend rangeUSD 3,500–3,999
Impressions800,000 – 899,999
CPM (≈ $/1k impr)USD 4.41
Est. audience size100,001 – 500,000
Days live20 (2026-05-01 → 2026-05-21)
Created2026-04-30
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Susan Collins
Surfaced by“senate:Susan Collins”

🧠 AI analysis

Issuecrime safety
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tierprofessional
Who picturedcandidate, police
Symbolsnone
Call to actionlearn more
Standout elementCollins standing with uniformed first responders in front of a fire truck, lending authentic credibility to her deliverable claim
TacticThe ad uses a concrete dollar figure ($87 million) anchored to a tangible local benefit — fire station restoration — to build trust and reinforce an incumbent's record of delivering results for rural constituents.

Where it ran (delivery by region)

Maine100.0%

Who saw it (delivery)

18-24 · female 4.1%
45-54 · unknown 0.1%
Unknown · female 0.0%
65+ · unknown 0.1%
65+ · male 9.4%
65+ · female 9.8%
55-64 · unknown 0.1%
55-64 · male 12.3%
55-64 · female 8.6%
45-54 · male 9.3%
18-24 · male 3.7%
45-54 · female 6.7%
35-44 · unknown 0.1%
35-44 · male 10.3%
35-44 · female 7.1%
25-34 · unknown 0.1%
25-34 · male 11.0%
25-34 · female 7.1%
18-24 · unknown 0.1%
Unknown · male 0.0%

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