πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Amy McGrath US Inactive

AMY MCGRATH FOR SENATE, INC.

ad creative

Vote for Amy

Let’s send a leader with principles to the Senate this November.

Ad copy

To fix Washington, let’s send in a Marine, and a mom.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score57.2/100
Spend / Reach / Long. / Eff.59.4 Β· 99.5 Β· 4.4 Β· 65.6
Spend rangeUSD 10,000–14,999
Impressions900,000 – 999,999
CPM (β‰ˆ $/1k impr)USD 13.16
Est. audience size100,001 – 500,000
Days live17 (2020-10-17 β†’ 2020-11-03)
Created2020-10-16
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY β€” Amy Mcgrath
Surfaced byβ€œsenate:Amy Mcgrath”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturednone
Symbolsmilitary, family
Call to actionvote
Standout elementFacebook content-removed disclaimer card exposing the ad only by its metadata and copy
TacticThe 'Marine and a mom' framing dual-codes toughness and relatability to appeal across gender and patriotism lines, though the ad is inaccessible due to a policy violation disclaimer.

Where it ran (delivery by region)

Kentucky100.0%

Who saw it (delivery)

25-34 Β· female 26.4%
18-24 Β· female 26.9%
55-64 Β· female 10.5%
35-44 Β· female 16.3%
45-54 Β· female 12.9%
65+ Β· female 7.1%

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