AMY MCGRATH FOR SENATE, INC.
Letβs send a leader with principles to the Senate this November.
To fix Washington, letβs send in a Marine, and a mom.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 57.2/100 |
| Spend / Reach / Long. / Eff. | 59.4 Β· 99.5 Β· 4.4 Β· 65.6 |
| Spend range | USD 10,000β14,999 |
| Impressions | 900,000 β 999,999 |
| CPM (β $/1k impr) | USD 13.16 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 17 (2020-10-17 β 2020-11-03) |
| Created | 2020-10-16 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY β Amy Mcgrath |
| Surfaced by | βsenate:Amy Mcgrathβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | military, family |
| Call to action | vote |
| Standout element | Facebook content-removed disclaimer card exposing the ad only by its metadata and copy |
| Tactic | The 'Marine and a mom' framing dual-codes toughness and relatability to appeal across gender and patriotism lines, though the ad is inaccessible due to a policy violation disclaimer. |
| Kentucky | 100.0% |
| 25-34 Β· female | 26.4% |
| 18-24 Β· female | 26.9% |
| 55-64 Β· female | 10.5% |
| 35-44 Β· female | 16.3% |
| 45-54 Β· female | 12.9% |
| 65+ Β· female | 7.1% |