House of Representatives for the 1st District of Oklahoma
Closing schools has been a disaster for students across the country. We need to reopen and get back to doing what's best for our children immediately. Today I spoke on the House floor about this important issue. Watch my speech here π
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| Overall score | 43.6/100 |
| Spend / Reach / Long. / Eff. | 17.4 Β· 70.7 Β· 12.7 Β· 73.6 |
| Spend range | USD 200β299 |
| Impressions | 50,000 β 59,999 |
| CPM (β $/1k impr) | USD 4.54 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 47 (2022-02-10 β 2022-03-29) |
| Created | 2022-02-10 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK β Kevin Hern |
| Surfaced by | βsenate:Kevin Hernβ |
| Issue | education |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | capitol statue |
| Call to action | learn more |
| Standout element | candidate speaking at the House floor podium in an official government chamber, lending institutional authority |
| Tactic | The ad uses official House floor footage to lend legislative credibility to Hern's pro-school-reopening stance, positioning him as an active advocate taking real action on behalf of children and parents. |
| Oklahoma | 100.0% |
| Kansas | 0.0% |
| 55-64 Β· unknown | 0.1% |
| 25-34 Β· male | 7.6% |
| 35-44 Β· unknown | 0.1% |
| 18-24 Β· male | 1.0% |
| 35-44 Β· female | 7.0% |
| 45-54 Β· female | 6.3% |
| 25-34 Β· female | 3.3% |
| 35-44 Β· male | 13.2% |
| 65+ Β· male | 11.3% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· male | 12.2% |
| 55-64 Β· female | 10.1% |
| 65+ Β· female | 14.8% |
| 45-54 Β· male | 12.5% |
| 18-24 Β· female | 0.3% |
| 25-34 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.1% |