πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Representative Kevin Hern US Inactive

House of Representatives for the 1st District of Oklahoma

ad creative

Rep. Hern Speaks on the House Floor in Favor of Opening Schools

Ad copy

Closing schools has been a disaster for students across the country. We need to reopen and get back to doing what's best for our children immediately. Today I spoke on the House floor about this important issue. Watch my speech here πŸ‘‡

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score43.6/100
Spend / Reach / Long. / Eff.17.4 Β· 70.7 Β· 12.7 Β· 73.6
Spend rangeUSD 200–299
Impressions50,000 – 59,999
CPM (β‰ˆ $/1k impr)USD 4.54
Est. audience size100,001 – 500,000
Days live47 (2022-02-10 β†’ 2022-03-29)
Created2022-02-10
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOK β€” Kevin Hern
Surfaced byβ€œsenate:Kevin Hern”

🧠 AI analysis

Issueeducation
Framingpositive candidate
Message typeawareness
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolscapitol statue
Call to actionlearn more
Standout elementcandidate speaking at the House floor podium in an official government chamber, lending institutional authority
TacticThe ad uses official House floor footage to lend legislative credibility to Hern's pro-school-reopening stance, positioning him as an active advocate taking real action on behalf of children and parents.

Where it ran (delivery by region)

Oklahoma100.0%
Kansas0.0%

Who saw it (delivery)

55-64 Β· unknown 0.1%
25-34 Β· male 7.6%
35-44 Β· unknown 0.1%
18-24 Β· male 1.0%
35-44 Β· female 7.0%
45-54 Β· female 6.3%
25-34 Β· female 3.3%
35-44 Β· male 13.2%
65+ Β· male 11.3%
45-54 Β· unknown 0.1%
55-64 Β· male 12.2%
55-64 Β· female 10.1%
65+ Β· female 14.8%
45-54 Β· male 12.5%
18-24 Β· female 0.3%
25-34 Β· unknown 0.1%
65+ Β· unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA β€” Jon Ossoff 10d live
Julia Letlow
LA β€” Julia Letlow 9d live
Mark Warner VA
VA β€” Mark Warner 18d live
James Talarico
TX β€” James Talarico 5d live
Tom Cotton
AR β€” Tom Cotton 8d live
Janet Mills
ME β€” Janet Mills 16d live
Congresswoman Julia Letlow
LA β€” Julia Letlow 28d live
Julia Letlow
LA β€” Julia Letlow 23d live