Louisiana Department of Treasury
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 65.4 · 3.9 · 69.6 |
| Spend range | USD 200–299 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 7.68 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 15 (2020-09-08 → 2020-09-23) |
| Created | 2020-09-08 |
| Creative variants | 0 body · 6 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — John Fleming |
| Surfaced by | “senate:John Fleming” |
| Issue | economy taxes |
| Framing | informational |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Facebook content removal notice indicating the ad was pulled for policy non-compliance |
| Tactic | The ad leverages urgency with a hard deadline and financial incentive to drive small business owners to apply for relief funds, but was removed by Facebook for disclaimer non-compliance. |
| Louisiana | 100.0% |
| 35-44 · unknown | 0.1% |
| 65+ · male | 2.4% |
| 65+ · female | 1.7% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 5.4% |
| 35-44 · female | 14.1% |
| 25-34 · female | 11.1% |
| 25-34 · male | 13.1% |
| 45-54 · female | 8.4% |
| 35-44 · male | 21.6% |
| 45-54 · male | 14.0% |
| 55-64 · male | 7.7% |
| 25-34 · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.0% |