Susan Collins US Inactive
COLLINS FOR SENATOR
Honest and True
Ad copy
Susan Collins is a County girl. She is honest and true. Susan always does the right thing for Maine and America.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.3/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 81.7 · 2.8 · 59.7 |
| Spend range | USD 4,500–4,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 29.23 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 11 (2020-10-23 → 2020-11-03) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | nostalgia |
| Production tier | professional |
| Who pictured | candidate, family children |
| Symbols | family, farm rural |
| Call to action | learn more |
| Standout element | Family group in masks outside a small-town home with bold red-white-blue 'County Girl' text overlay reinforcing authenticity |
| Tactic | The ad leverages small-town roots and 'honest and true' character framing to build personal trust and emotional connection with Maine voters, bypassing policy debate entirely. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.3% |
| 18-24 · unknown | 0.1% |
| 18-24 · female | 15.2% |
| 25-34 · female | 42.6% |
| 18-24 · male | 11.8% |
| 25-34 · male | 29.9% |
