CHRIS COONS FOR DELAWARE
We love our volunteers! Rita is a rockstar and her car is quickly becoming known as the “Chris x Biden Car” around Sussex County. We love it! Thank you Rita, we appreciate you and all you do! If you haven’t yet, come volunteer with us. Sign up now at >>www.chriscoons.com #TeamCoons #Biden2020 #Volunteer #Vote #Democrats #SussexCounty #Delaware
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.9/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 69.3 · 4.4 · 72.5 |
| Spend range | USD 200–299 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 5.25 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 17 (2020-07-31 → 2020-08-17) |
| Created | 2020-07-31 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | other |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | volunteer |
| Standout element | Grassroots volunteer's car plastered with both Biden and Chris Coons campaign magnets as mobile billboard |
| Tactic | The ad leverages volunteer social proof and warm personal storytelling to humanize the campaign and inspire others to join, turning an ordinary supporter into a relatable recruiting tool. |
| Delaware | 20.5% |
| California | 9.1% |
| New York | 5.7% |
| Pennsylvania | 4.8% |
| Florida | 4.8% |
| Virginia | 3.2% |
| Illinois | 2.9% |
| 25-34 · unknown | 0.1% |
| 65+ · female | 27.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.3% |
| 35-44 · unknown | 0.1% |
| 55-64 · female | 13.4% |
| 45-54 · female | 6.2% |
| 18-24 · male | 1.0% |
| 35-44 · female | 3.8% |
| 65+ · unknown | 0.5% |
| 25-34 · male | 3.7% |
| 55-64 · male | 10.9% |
| 65+ · male | 18.6% |
| 35-44 · male | 3.9% |
| 45-54 · male | 6.0% |
| 18-24 · female | 1.2% |
| 25-34 · female | 2.9% |
| 18-24 · unknown | 0.0% |