FRIENDS OF MARK WARNER
Making college affordable
Sen. Warner is dedicated to making sure that every Virginian has access to quality educational opportunities and job training that will help them succeed in our rapidly changing economy.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 51.9/100 |
| Spend / Reach / Long. / Eff. | 50.6 Β· 88.7 Β· 4.7 Β· 63.7 |
| Spend range | USD 5,000β5,999 |
| Impressions | 300,000 β 349,999 |
| CPM (β $/1k impr) | USD 16.92 |
| Est. audience size | β |
| Days live | 18 (2020-10-16 β 2020-11-03) |
| Created | 2020-10-16 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA β Mark Warner |
| Surfaced by | βsenate:Mark Warnerβ |
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Senator speaking directly to camera with US flag behind him, conveying earnest authority |
| Tactic | Direct-to-camera delivery paired with an empathy-driven affordability message builds personal trust and positions Warner as a champion for working Virginians. |
| Virginia | 99.6% |
| Maryland | 0.4% |
| West Virginia | 0.0% |
| 18-24 Β· male | 18.8% |
| 35-44 Β· female | 0.9% |
| 35-44 Β· male | 0.7% |
| 25-34 Β· female | 24.9% |
| 18-24 Β· female | 38.0% |
| 25-34 Β· male | 16.2% |
| 18-24 Β· unknown | 0.2% |
| 25-34 Β· unknown | 0.2% |
| 35-44 Β· unknown | 0.0% |