THE WATERS COMMITTEE
Republican Allen Waters is running against incumbent Sen. Jack Reed.
VOTE ALLEN WATERS FOR U.S. SENATE (R-RI) >I am running to replace Senator Jack Reed< Volunteer/Donate at WatersforSenate.com Check out U.S. Senate candidate Allen Waters on '10 News Conference' with Gene Valicenti.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 37.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 63.8 · 1.7 · 72.2 |
| Spend range | USD 100–199 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 5.44 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 7 (2020-10-26 → 2020-11-02) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | volunteer |
| Standout element | Facebook content-removed notice replacing the actual ad creative |
| Tactic | The ad leverages a local TV news appearance to establish credibility and electability, but the disclaimer violation caused removal, leaving only the ad copy as the persuasive vehicle. |
| Rhode Island | 100.0% |
| 25-34 · male | 4.0% |
| 55-64 · male | 20.0% |
| 35-44 · male | 11.9% |
| 45-54 · male | 20.1% |
| 45-54 · female | 7.6% |
| 55-64 · female | 9.9% |
| 65+ · male | 12.6% |
| 65+ · female | 9.0% |
| 35-44 · female | 3.1% |
| 45-54 · unknown | 0.2% |
| 25-34 · female | 1.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.0% |