📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Susan Collins US Inactive

COLLINS FOR SENATOR

ad creative

Mainers deserve a voice that's from Maine and for Maine.

Join Team Collins today and help keep a true Mainer's voice in the Senate!

Ad copy

Senator Collins is a proven champion for Maine and our great nation. She's a tireless advocate for small businesses, a strong defender of our national security, and a leader who always puts Maine's interests first.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.5/100
Spend / Reach / Long. / Eff.41.0 · 85.0 · 8.3 · 67.7
Spend rangeUSD 2,000–2,499
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 10.0
Est. audience size1,001 – 5,000
Days live31 (2026-04-01 → 2026-05-02)
Created2026-04-01
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Susan Collins
Surfaced by“senate:Susan Collins”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tierprofessional
Who picturedcandidate
Symbolsnone
Call to actionlearn more
Standout elementCollins in red sweater arms-crossed smiling against Maine coastal waterway with a boat behind her — projecting confident local rootedness
TacticThe ad builds trust and likeability by anchoring Collins visually to Maine's landscape while copy reinforces her identity as a homegrown champion, appealing to state pride over partisan identity.

Where it ran (delivery by region)

Maine100.0%

Who saw it (delivery)

18-24 · female 3.2%
45-54 · unknown 0.1%
Unknown · female 0.0%
65+ · unknown 0.2%
65+ · male 17.1%
65+ · female 19.9%
55-64 · unknown 0.1%
55-64 · male 10.2%
55-64 · female 8.7%
45-54 · male 7.1%
18-24 · male 3.9%
45-54 · female 5.6%
35-44 · unknown 0.1%
35-44 · male 7.7%
35-44 · female 5.0%
25-34 · unknown 0.0%
25-34 · male 6.7%
25-34 · female 4.4%
18-24 · unknown 0.1%
Unknown · male 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Reid W. Rasner
WY — Reid Rasner 122d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live