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political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Help me FIGHT BACK!

Will you chip in $20.20?

Ad copy

First, it was❗️Nancy Pelosi❗️then❗️Hillary Clinton❗️and now❗️Barack Obama❗️All lining up to endorse my opponent. We need your help now more than ever! Will you chip in $20.20 to fight back against Hollywood and the Liberal elite?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score58.8/100
Spend / Reach / Long. / Eff.71.2 · 99.5 · 7.2 · 57.4
Spend rangeUSD 35,000–39,999
Impressions900,000 – 999,999
CPM (≈ $/1k impr)USD 39.47
Est. audience size
Days live27 (2020-08-07 → 2020-09-03)
Created2020-08-07
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC — Lindsey Graham
Surfaced by“senate:SC — Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementGraham's stern direct-to-camera gaze with 'Help me if you can.' subtitle creating a personal urgent plea
TacticClassic enemy-list fundraising tactic that escalates urgency by name-dropping high-profile liberal figures to trigger fear and tribal loyalty, driving low-dollar donations.

Where it ran (delivery by region)

Texas11.2%
Florida9.9%
California9.8%
New York4.2%
Georgia3.9%
North Carolina3.6%
Ohio3.3%

Who saw it (delivery)

25-34 · unknown 0.0%
55-64 · female 16.2%
35-44 · unknown 0.1%
25-34 · male 1.6%
25-34 · female 0.8%
65+ · unknown 0.4%
45-54 · male 9.9%
65+ · male 20.1%
35-44 · female 2.2%
45-54 · unknown 0.2%
65+ · female 19.5%
55-64 · male 16.9%
45-54 · female 7.2%
35-44 · male 4.0%
18-24 · male 0.4%
18-24 · female 0.2%
55-64 · unknown 0.4%
18-24 · unknown 0.0%

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