Susan Collins US Inactive
COLLINS FOR SENATOR
Maine can’t afford Sara Gideon
Gideon wants to RAISE taxes
Ad copy
Sara Gideon’s fuel tax would increase gas prices by 40 cents per gallon. Raising taxes would hurt Maine workers, our farmers, and our families. Now more than ever, Maine can’t afford Sara Gideon.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.8/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 78.0 · 2.8 · 55.8 |
| Spend range | USD 5,000–5,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 48.88 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 11 (2020-10-23 → 2020-11-03) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | opponent, workers labor |
| Symbols | farm rural, money cash |
| Call to action | learn more |
| Standout element | Bold orange highlight block isolating Sara Gideon's name against a dark, desaturated image of her speaking |
| Tactic | Classic contrast attack using specific dollar figures (40 cents per gallon) to make the tax threat tangible and personal to everyday Maine workers and farmers. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.0% |
| 55-64 · male | 4.6% |
| 55-64 · unknown | 0.1% |
| 65+ · male | 3.8% |
| 25-34 · female | 16.3% |
| 18-24 · male | 3.6% |
| 65+ · female | 7.9% |
| 35-44 · male | 7.9% |
| 18-24 · female | 5.4% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 15.6% |
| 25-34 · male | 9.9% |
| 45-54 · female | 10.8% |
| 45-54 · male | 5.6% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 8.1% |
