Amy McGrath US Inactive
AMY MCGRATH FOR SENATE, INC.
Vote for Amy
McGrath for Kentucky
Ad copy
Couldn’t agree more, Mitch McConnell. Amy is a Marine, she is a mom, and yes, you have been in Congress for way too long.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 57.7/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 100.0 · 4.4 · 63.5 |
| Spend range | USD 15,000–19,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 17.5 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 17 (2020-10-17 → 2020-11-03) |
| Created | 2020-10-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | vote |
| Standout element | Ad removed by Facebook for policy violation, leaving only copy context visible |
| Tactic | The ad cleverly turns McConnell's own words against him by framing agreement with his statement as a reason to vote him out, using McGrath's Marine and mom identity as contrast credibility. |
Where it ran (delivery by region)
| Kentucky | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 45-54 · male | 12.2% |
| 55-64 · female | 25.0% |
| 65+ · female | 17.8% |
| 65+ · male | 11.0% |
| 45-54 · female | 14.6% |
| 55-64 · male | 19.0% |
| 55-64 · unknown | 0.2% |
