TEAM GRAHAM, INC.
Chip in $5, $10, or $25!
Every Liberal in the country is pouring π°π°π° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Your support will make the difference in this election. Will you chip in $20.20 right now and help us FIGHT BACK?
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| Overall score | 55.5/100 |
| Spend / Reach / Long. / Eff. | 63.0 Β· 94.0 Β· 5.8 Β· 59.0 |
| Spend range | USD 15,000β19,999 |
| Impressions | 500,000 β 599,999 |
| CPM (β $/1k impr) | USD 31.82 |
| Est. audience size | β |
| Days live | 22 (2020-10-05 β 2020-10-27) |
| Created | 2020-10-05 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | capitol statue, money cash |
| Call to action | donate |
| Standout element | Fox News chyron framing Graham as defender of GOP norms with Capitol dome looming behind him |
| Tactic | Classic fear-and-urgency fundraising tactic β naming high-profile liberal villains (Pelosi, Clinton, Obama) to trigger an emotional 'fight back' response and drive immediate small-dollar donations via WinRed. |
| Texas | 9.6% |
| California | 8.1% |
| Florida | 6.9% |
| New York | 6.2% |
| Pennsylvania | 4.7% |
| Ohio | 4.1% |
| Illinois | 3.6% |
| 18-24 Β· unknown | 0.0% |
| 65+ Β· female | 27.6% |
| 55-64 Β· unknown | 0.3% |
| 25-34 Β· female | 1.1% |
| 35-44 Β· female | 3.2% |
| 55-64 Β· male | 11.2% |
| 45-54 Β· female | 9.3% |
| 55-64 Β· female | 18.2% |
| 65+ Β· male | 16.8% |
| 25-34 Β· unknown | 0.0% |
| 45-54 Β· male | 6.7% |
| 35-44 Β· male | 3.2% |
| 25-34 Β· male | 1.3% |
| 65+ Β· unknown | 0.4% |
| 18-24 Β· male | 0.2% |
| 35-44 Β· unknown | 0.1% |
| 45-54 Β· unknown | 0.1% |
| 18-24 Β· female | 0.2% |