Chuck Morse for NH
NH State Senate President and small business owner.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 19.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.3 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 2 (2021-07-22 β 2021-07-24) |
| Created | 2021-07-22 |
| Creative variants | 0 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NH β Chuck Morse |
| Surfaced by | βsenate:Chuck Morseβ |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, police |
| Symbols | us flag, guns 2a |
| Call to action | survey poll |
| Standout element | thumbs up/thumbs down engagement poll buttons overlaid on the ad image to prompt interaction |
| Tactic | Uses a binary agree/disagree poll mechanic to drive Facebook engagement and build a supporter list around the 'back the badge' message, contrasting with the unpopular 'defund the police' position. |
| New Hampshire | 100.0% |
| 65+ Β· unknown | 0.5% |
| 25-34 Β· female | 1.9% |
| 65+ Β· female | 8.4% |
| 35-44 Β· female | 3.3% |
| 55-64 Β· female | 8.4% |
| 55-64 Β· male | 15.3% |
| 65+ Β· male | 11.6% |
| 45-54 Β· male | 14.9% |
| 35-44 Β· male | 15.3% |
| 25-34 Β· male | 10.7% |
| 45-54 Β· female | 8.8% |
| 35-44 Β· unknown | 0.5% |
| 45-54 Β· unknown | 0.5% |