THE WATERS COMMITTEE
Allen Waters for U.S. Senate. Rhode Island Republican Fighting for You.
Are you ready for positive change? In the spirit of Senator Edward Brooke, I am a Republican candidate for the U.S. Senate in Rhode Island. Let's make history again. Hope for the Ocean State. Make a generous donation to help win the seat: WatersforSenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 27.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 1.1 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 5 (2020-08-03 → 2020-08-08) |
| Created | 2020-08-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removed notice revealing the ad was flagged for disclaimer non-compliance, making the ad itself invisible |
| Tactic | The ad leverages historical pride by invoking Senator Edward Brooke to frame Waters as a trailblazing Republican, appealing to hope and legacy to drive donations, though its impact is undermined by a policy violation that hid the creative entirely. |
| Massachusetts | 98.8% |
| Rhode Island | 1.2% |
| 25-34 · unknown | 0.1% |
| 65+ · male | 24.2% |
| 18-24 · female | 1.4% |
| 18-24 · male | 1.6% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.8% |
| 55-64 · unknown | 0.5% |
| 45-54 · male | 7.9% |
| 55-64 · male | 16.5% |
| 65+ · unknown | 0.3% |
| 65+ · female | 27.4% |
| 35-44 · female | 0.7% |
| 55-64 · female | 8.0% |
| 25-34 · female | 2.0% |
| 45-54 · female | 2.8% |
| 25-34 · male | 2.5% |
| 45-54 · unknown | 0.2% |