Julie Emerson for Louisiana
The housing market is already reacting positively to President Trump's proposals to get home sales moving again. Too many young Americans are unable to fulfill the American dream and buy a home and we need to solve this problem!
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| Overall score | 30.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 49.2 Β· 0.6 Β· 61.4 |
| Spend range | USD 100β199 |
| Impressions | 6,000 β 6,999 |
| CPM (β $/1k impr) | USD 23.0 |
| Est. audience size | β |
| Days live | 3 (2026-01-09 β 2026-01-12) |
| Created | 2026-01-09 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA β Julie Emerson |
| Surfaced by | βsenate:Julie Emersonβ |
| Issue | housing |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | family, money cash |
| Call to action | none |
| Standout element | Large bold mortgage rate stat '5.99%' on dark maroon banner beneath an aspirational suburban home photo |
| Tactic | The ad uses a specific, optimistic economic data point (falling mortgage rate) tied to Trump's policies to position Emerson as aligned with mainstream homeownership aspirations and economic momentum. |
| Louisiana | 100.0% |
| 35-44 Β· female | 7.1% |
| 35-44 Β· male | 10.9% |
| 35-44 Β· unknown | 0.1% |
| 45-54 Β· female | 8.1% |
| 45-54 Β· male | 10.4% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· female | 11.0% |
| 55-64 Β· male | 12.2% |
| 55-64 Β· unknown | 0.1% |
| 65+ Β· female | 21.9% |
| 65+ Β· male | 18.0% |
| 65+ Β· unknown | 0.2% |