FRIENDS OF CIVIL
Conversations and Coffee with Civil
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 23.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 0.0 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 1 (2024-03-28 → 2024-03-29) |
| Created | 2024-03-28 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Civil Miller-Watkins |
| Surfaced by | “senate:Civil Miller-Watkins” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Selfie-style car video with warm smile paired with a bold train-themed campaign logo evoking Tennessee heritage |
| Tactic | The informal selfie-video format creates an authentic, approachable connection with voters, mimicking friend-to-friend communication to build grassroots trust ahead of a community meet-and-greet event. |
| Tennessee | 93.2% |
| Georgia | 6.2% |
| North Carolina | 0.6% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 2.4% |
| 35-44 · male | 9.5% |
| 55-64 · male | 10.8% |
| 25-34 · male | 8.8% |
| 55-64 · female | 9.6% |
| 35-44 · female | 8.6% |
| 25-34 · female | 6.4% |
| 65+ · male | 10.2% |
| 65+ · female | 13.1% |
| 45-54 · male | 8.5% |
| 45-54 · female | 8.0% |
| 18-24 · male | 3.7% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 18-24 · unknown | 0.1% |