📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mary Peltola US Inactive

Mary Peltola for Congress

ad creative

Your Vote Matters!

Protect Our ALASKAWay of life My Message is simple: …FISH.…FAMILY.…Freedom. ...Fish Fighting for our fish is critical to preserving our Alaska way of life. That means reauthorizing the Magnuson–Stevens Fishery Conservation and Management Act.That means fighting against the factory trawler op...

Ad copy

As your representative, I plan to carry on Don Young's legacy of working across party lines. Help us work for a better Alaska by voting #TeamMary when you cast your ballot!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score51.5/100
Spend / Reach / Long. / Eff.52.4 · 88.7 · 2.5 · 62.5
Spend rangeUSD 6,000–6,999
Impressions300,000 – 349,999
CPM (≈ $/1k impr)USD 20.0
Est. audience size500,001 – 1,000,000
Days live10 (2022-10-30 → 2022-11-09)
Created2022-10-30
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAK — Mary Peltola
Surfaced by“senate:Mary Peltola”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealnostalgia
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actionvote
Standout elementSmiling photo of Peltola seated alongside the late Don Young evoking continuity and cross-party unity
TacticBorrowed-legacy tactic: by anchoring Peltola's identity to the beloved late Republican congressman Don Young, the ad disarms partisan resistance and positions her as the true heir to bipartisan Alaskan representation.

Where it ran (delivery by region)

Alaska100.0%
Virginia0.0%

Who saw it (delivery)

13-17 · unknown 0.0%
35-44 · male 9.2%
45-54 · female 7.0%
18-24 · female 6.4%
65+ · male 6.5%
18-24 · male 5.6%
55-64 · female 7.2%
45-54 · male 7.4%
25-34 · male 13.3%
35-44 · female 8.4%
55-64 · male 6.5%
13-17 · male 0.0%
65+ · female 8.9%
25-34 · female 12.8%
35-44 · unknown 0.2%
65+ · unknown 0.2%
13-17 · female 0.0%
55-64 · unknown 0.1%
25-34 · unknown 0.2%
45-54 · unknown 0.1%
18-24 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live