TEAM GRAHAM, INC.
Will you chip in $20.20?
First, it was❗️Nancy Pelosi❗️then❗️Hillary Clinton❗️and now❗️Barack Obama❗️All lining up to endorse my opponent. We need your help now more than ever! Will you chip in $20.20 to fight back against Hollywood and the Liberal elite?
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| Overall score | 58.5/100 |
| Spend / Reach / Long. / Eff. | 67.8 · 99.5 · 7.2 · 59.7 |
| Spend range | USD 25,000–29,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 28.95 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 27 (2020-08-07 → 2020-09-03) |
| Created | 2020-08-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Graham's stern direct-to-camera gaze with 'Help me if you can.' subtitle creating a personal urgent plea |
| Tactic | Classic enemy-list fundraising tactic that escalates urgency by name-dropping high-profile liberal figures to trigger fear and tribal loyalty, driving low-dollar donations. |
| Florida | 9.6% |
| Texas | 9.1% |
| California | 8.5% |
| New York | 4.4% |
| South Carolina | 3.9% |
| Georgia | 3.8% |
| North Carolina | 3.8% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.3% |
| 45-54 · female | 6.4% |
| 65+ · female | 30.9% |
| 65+ · male | 19.7% |
| 55-64 · male | 16.5% |
| 55-64 · female | 19.5% |
| 45-54 · male | 6.1% |
| 65+ · unknown | 0.4% |