Steve Marshall US Inactive
Steve Marshall For Alabama
I am honored to have received the Republican nomination for Attorney General last night!
Ad copy
I am honored to have received the Republican nomination for Attorney General last night! As we prepare for November please visit my website at: marshallforalabama.com to learn more about my campaign.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.7/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 78.0 · 0.6 · 69.8 |
| Spend range | USD 800–899 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 7.55 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 3 (2022-05-25 → 2022-05-28) |
| Created | 2022-05-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Selfie-style direct-to-camera video selfie with green suburban backdrop conveying authenticity over polish |
| Tactic | The casual, self-recorded video format builds personal authenticity and relatability, using a direct address and milestone announcement to energize the base and drive website traffic heading into the general election. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.1% |
| 45-54 · male | 8.3% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
| 18-24 · male | 0.6% |
| 65+ · female | 27.3% |
| 55-64 · female | 14.8% |
| 18-24 · female | 0.2% |
| 35-44 · female | 2.6% |
| 45-54 · female | 5.7% |
| 65+ · male | 16.1% |
| 55-64 · male | 13.8% |
| 25-34 · female | 0.9% |
| 25-34 · male | 3.1% |
| 35-44 · male | 6.1% |
| 18-24 · unknown | 0.0% |
