AMY MCGRATH FOR SENATE, INC.
McGrath for KY
“Amy is fresh, she’s very intelligent, and she knows where she’s headed and what she wants to do.“ —Roger, a Republican since 1973, is voting for Amy McGrath
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 48.4/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 83.1 · 2.2 · 63.6 |
| Spend range | USD 3,000–3,499 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 17.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 9 (2020-10-05 → 2020-10-14) |
| Created | 2020-10-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Testimonial from a self-identified Republican voter of 46 years endorsing a Democratic candidate |
| Tactic | The ad leverages a cross-party endorsement testimonial to signal electability and broad appeal, targeting persuadable Republicans and independents, though the content was removed by Facebook for disclaimer non-compliance. |
| Kentucky | 100.0% |
| 25-34 · male | 34.1% |
| 35-44 · male | 28.3% |
| 65+ · male | 4.1% |
| 45-54 · male | 18.8% |
| 18-24 · male | 5.1% |
| 55-64 · male | 9.6% |