Shelley Moore Capito US Inactive
Capito for West Virginia
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Ad copy
Protecting our values and defending the conservative policies that have helped put our state on the track to prosperity and security are Shelley Moore Capito’s top priorities. Show that you’re with Shelley in the fight to defend our state and our voice against Washington special interests: Add your name now!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.5/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 61.7 · 1.4 · 61.0 |
| Spend range | USD 500–599 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 24.42 |
| Est. audience size | — |
| Days live | 6 (2019-11-06 → 2019-11-12) |
| Created | 2019-11-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Facebook content-removed placeholder replacing the actual ad creative |
| Tactic | The ad uses a values-and-prosperity frame with an anti-Washington-elites foil to drive petition sign-ups and list building, though the actual creative is unavailable due to a policy disclaimer violation. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 18-24 · male | 4.4% |
| 55-64 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 25-34 · female | 3.7% |
| 55-64 · female | 12.5% |
| 65+ · male | 7.8% |
| 25-34 · male | 10.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · female | 4.6% |
| 65+ · female | 11.2% |
| 45-54 · female | 8.0% |
| 18-24 · female | 2.2% |
| 35-44 · male | 10.5% |
| 55-64 · male | 11.9% |
| 45-54 · male | 12.5% |
| 65+ · unknown | 0.1% |
