AMY MCGRATH FOR SENATE, INC.
Mitch McConnell has special-interest friends writing big checks so he can hold on to power. I’m relying on this grassroots team. Will you chip in and send a message that this seat belongs to the people of Kentucky?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 62.0/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 95.7 · 32.8 · 68.9 |
| Spend range | USD 5,000–5,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 8.46 |
| Est. audience size | — |
| Days live | 120 (2020-07-06 → 2020-11-03) |
| Created | 2020-07-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | donate |
| Standout element | Facebook content-removed notice framing the ad as censored political speech |
| Tactic | The ad uses a populist contrast between big-money special interests backing McConnell and a people-powered grassroots campaign, leveraging urgency and anti-establishment anger to drive small-dollar donations. |
| California | 16.0% |
| New York | 7.0% |
| Florida | 6.6% |
| Texas | 5.6% |
| Washington | 4.1% |
| Illinois | 4.0% |
| Pennsylvania | 3.7% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 10.6% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 18-24 · female | 1.0% |
| 45-54 · male | 8.6% |
| 55-64 · female | 14.6% |
| 25-34 · male | 4.8% |
| 65+ · female | 19.1% |
| 65+ · unknown | 0.4% |
| 45-54 · female | 8.8% |
| 35-44 · female | 6.6% |
| 35-44 · male | 7.4% |
| 65+ · male | 12.4% |
| 25-34 · female | 3.7% |
| 18-24 · male | 1.2% |
| 55-64 · unknown | 0.3% |
| 25-34 · unknown | 0.1% |