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political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Amy McGrath US Inactive

AMY MCGRATH FOR SENATE, INC.

ad creative

[DONATE] Amy can win this

Ad copy

Mitch McConnell has special-interest friends writing big checks so he can hold on to power. I’m relying on this grassroots team. Will you chip in and send a message that this seat belongs to the people of Kentucky?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score62.0/100
Spend / Reach / Long. / Eff.50.6 · 95.7 · 32.8 · 68.9
Spend rangeUSD 5,000–5,999
Impressions600,000 – 699,999
CPM (≈ $/1k impr)USD 8.46
Est. audience size
Days live120 (2020-07-06 → 2020-11-03)
Created2020-07-06
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY — Amy Mcgrath
Surfaced by“senate:Amy Mcgrath”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementFacebook content-removed notice framing the ad as censored political speech
TacticThe ad uses a populist contrast between big-money special interests backing McConnell and a people-powered grassroots campaign, leveraging urgency and anti-establishment anger to drive small-dollar donations.

Where it ran (delivery by region)

California16.0%
New York7.0%
Florida6.6%
Texas5.6%
Washington4.1%
Illinois4.0%
Pennsylvania3.7%

Who saw it (delivery)

18-24 · unknown 0.0%
55-64 · male 10.6%
35-44 · unknown 0.2%
45-54 · unknown 0.2%
18-24 · female 1.0%
45-54 · male 8.6%
55-64 · female 14.6%
25-34 · male 4.8%
65+ · female 19.1%
65+ · unknown 0.4%
45-54 · female 8.8%
35-44 · female 6.6%
35-44 · male 7.4%
65+ · male 12.4%
25-34 · female 3.7%
18-24 · male 1.2%
55-64 · unknown 0.3%
25-34 · unknown 0.1%

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