Steve Marshall US Inactive
Steve Marshall For Alabama
Ad copy
I Back the Blue! Will you stand with me?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.2/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 63.8 · 4.4 · 61.2 |
| Spend range | USD 600–699 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 23.62 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 17 (2022-04-04 → 2022-04-21) |
| Created | 2022-03-31 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, police |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Candidate posed in front of flashing red-and-blue police cruiser light bar, visually fusing him with law enforcement symbolism |
| Tactic | List-building petition tactic uses identity alignment ('Back the Blue') to convert supporters into leads while reinforcing the candidate's tough-on-crime brand. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 45-54 · male | 7.2% |
| 18-24 · female | 0.2% |
| 18-24 · male | 0.6% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 35-44 · female | 3.0% |
| 25-34 · male | 2.0% |
| 55-64 · female | 18.5% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 27.3% |
| 35-44 · male | 3.3% |
| 55-64 · male | 11.7% |
| 65+ · male | 15.8% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 9.0% |
| 25-34 · female | 1.0% |
| 18-24 · unknown | 0.0% |
