📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Fight Back Against the Attacks!

Chip in $5 Now!

Ad copy

The Left is relentless. Another day, another attack – all of them trying to take me down. I need your help to fight back! I am counting on your support to keep South Carolina red and keep the Senate majority in Republican hands. Will you chip in $5 right now?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score57.0/100
Spend / Reach / Long. / Eff.65.7 · 95.7 · 8.0 · 58.4
Spend rangeUSD 20,000–24,999
Impressions600,000 – 699,999
CPM (≈ $/1k impr)USD 34.61
Est. audience size
Days live30 (2020-06-06 → 2020-07-06)
Created2020-05-28
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC — Lindsey Graham
Surfaced by“senate:SC — Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsus flag
Call to actiondonate
Standout elementThree desaturated black-and-white portrait photos of Clinton, Pelosi, and Biden stacked as menacing antagonists contrasted against a color photo of Graham
TacticClassic enemy-fundraising tactic pairing a low $5 ask with an us-vs-them threat frame to convert fear of named Democratic figures into immediate small-dollar donations.

Where it ran (delivery by region)

California10.2%
Florida9.2%
Texas8.4%
New York6.2%
Pennsylvania3.3%
Georgia3.1%
Illinois3.1%

Who saw it (delivery)

45-54 · unknown 0.1%
25-34 · female 1.5%
25-34 · unknown 0.0%
55-64 · unknown 0.3%
55-64 · male 11.4%
35-44 · male 3.2%
45-54 · female 7.1%
65+ · female 29.9%
65+ · male 16.7%
65+ · unknown 0.4%
55-64 · female 16.5%
25-34 · male 2.3%
35-44 · female 2.7%
45-54 · male 6.4%
18-24 · male 0.8%
18-24 · female 0.4%
35-44 · unknown 0.1%
18-24 · unknown 0.0%

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