TEAM GRAHAM, INC.
Chip in $5 Now!
The Left is relentless. Another day, another attack – all of them trying to take me down. I need your help to fight back! I am counting on your support to keep South Carolina red and keep the Senate majority in Republican hands. Will you chip in $5 right now?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 57.0/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 95.7 · 8.0 · 58.4 |
| Spend range | USD 20,000–24,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 34.61 |
| Est. audience size | — |
| Days live | 30 (2020-06-06 → 2020-07-06) |
| Created | 2020-05-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | us flag |
| Call to action | donate |
| Standout element | Three desaturated black-and-white portrait photos of Clinton, Pelosi, and Biden stacked as menacing antagonists contrasted against a color photo of Graham |
| Tactic | Classic enemy-fundraising tactic pairing a low $5 ask with an us-vs-them threat frame to convert fear of named Democratic figures into immediate small-dollar donations. |
| California | 10.2% |
| Florida | 9.2% |
| Texas | 8.4% |
| New York | 6.2% |
| Pennsylvania | 3.3% |
| Georgia | 3.1% |
| Illinois | 3.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · female | 1.5% |
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 11.4% |
| 35-44 · male | 3.2% |
| 45-54 · female | 7.1% |
| 65+ · female | 29.9% |
| 65+ · male | 16.7% |
| 65+ · unknown | 0.4% |
| 55-64 · female | 16.5% |
| 25-34 · male | 2.3% |
| 35-44 · female | 2.7% |
| 45-54 · male | 6.4% |
| 18-24 · male | 0.8% |
| 18-24 · female | 0.4% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |