Jo Rae Perkins
I am honored to receive the endorsement of Lars Larson. This add paid for and approved by Jo Rae Perkins for U.S. Senate
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 23.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 0.6 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | — |
| Days live | 3 (2022-04-25 → 2022-04-28) |
| Created | 2022-04-25 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | OR — Jo Perkins |
| Surfaced by | “senate:Jo Perkins” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | endorsement from named conservative media figure as the sole persuasive hook |
| Tactic | The ad leverages a conservative talk radio endorsement from Lars Larson to transfer his audience's trust and credibility to the candidate, with no visual content visible to reinforce the message. |
| Oregon | 100.0% |
| 55-64 · unknown | 0.2% |
| 35-44 · male | 10.4% |
| 25-34 · female | 0.8% |
| 45-54 · male | 9.1% |
| 18-24 · unknown | 0.2% |
| 55-64 · female | 8.7% |
| 55-64 · male | 15.9% |
| 25-34 · male | 4.4% |
| 65+ · male | 25.7% |
| 25-34 · unknown | 0.5% |
| 65+ · female | 13.8% |
| 45-54 · female | 4.8% |
| 35-44 · female | 3.0% |
| 35-44 · unknown | 0.6% |
| 65+ · unknown | 0.6% |
| 45-54 · unknown | 0.5% |
| 18-24 · male | 0.8% |
| 18-24 · female | 0.2% |