David Costello US Inactive
COSTELLO FOR U.S. SENATE
David Costello
Digital creator
Ad copy
Myself, and beagle Stella, think that I'm the best (most electable) Democrat to take on Senator Collins in 2026. We believe this because I possess the most genuine working-class Maine roots; benefit from the broadest public service experience; have yet to garner “establishment” support; stand committed to advancing the boldest and most substantive policy reform ideas; have authored no-disqualifying social media; and I'm not yet fully eligible for Social Security... For more detailed information, check out costelloforsenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 51.9 · 1.7 · 63.5 |
| Spend range | USD 100–199 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 17.59 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 7 (2026-05-28 → 2026-06-04) |
| Created | 2026-05-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | learn more |
| Standout element | candidate relaxing at home with beagle and partner in front of a book-filled wall, projecting unpretentious intellectual warmth |
| Tactic | The ad uses self-deprecating humor and a candid home photo to build authenticity and electability contrast against establishment Democrats, positioning Costello as a genuine working-class outsider. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · female | 2.0% |
| 45-54 · male | 4.0% |
| 65+ · male | 17.1% |
| 65+ · female | 27.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.1% |
| 55-64 · female | 5.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.8% |
| 18-24 · male | 4.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.4% |
| 35-44 · female | 5.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 10.9% |
| 25-34 · female | 6.9% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
