📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Bryce Reeves US Inactive

Reeves for Congress

ad creative

Vote Bryce Reeves in the Republican Primary

Ad copy

My whole life has been about service. Serving God on missions abroad, serving in the Army, and as a narcotics detective here at home. Putting people first is something Joe Biden doesn't know a thing about. Inflation, immigration, and Ukraine -- he has no plan. President Trump showed us how to stand up for the principles and values that make America great. I'm ready to finish what he started and serve again.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score30.2/100
Spend / Reach / Long. / Eff.0.0 · 49.2 · 1.7 · 69.7
Spend range<USD 99
Impressions6,000 – 6,999
CPM (≈ $/1k impr)USD 7.62
Est. audience size10,001 – 50,000
Days live7 (2022-05-20 → 2022-05-27)
Created2022-05-20
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateVA — Bryce Reeves
Surfaced by“senate:Bryce Reeves”

🧠 AI analysis

Issuecandidate character bio
Framingcontrast comparison
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturedcandidate
Symbolsmilitary, church cross
Call to actionvote
Standout elementCandidate in suit speaking directly to camera outdoors, projecting steady authority
TacticThe ad uses a service biography (military, faith, law enforcement) as a credibility ladder to contrast candidate character against Biden's perceived failures, while invoking Trump as an aspirational anchor for primary voters.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

65+ · unknown 0.1%
55-64 · male 8.9%
25-34 · unknown 0.2%
18-24 · male 3.9%
35-44 · female 9.1%
65+ · male 5.4%
45-54 · female 7.7%
35-44 · male 10.3%
65+ · female 6.4%
35-44 · unknown 0.2%
25-34 · female 11.5%
45-54 · male 8.5%
55-64 · female 9.0%
18-24 · female 4.9%
25-34 · male 13.6%
55-64 · unknown 0.2%
45-54 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Reid W. Rasner
WY — Reid Rasner 122d live
Amy McGrath
KY — Amy Mcgrath 112d live
Blake Miguez
LA — Blake Miguez 38d live
Dan Osborn for Senate
NE — Dan Osborn 46d live
Graham Platner
ME — Graham Platner 31d live
Colin Allred
TX — Colin Allred 36d live
Susan Collins
ME — Susan Collins 28d live
Lindsey Graham
SC — Lindsey Graham 11d live